National Burrito Day 2021: Chipotle giving away $100K worth of bitcoin

Popular food chain Chipotle Mexican Grill announced it is giving away $100,000 worth of Bitcoin to celebrate National Burrito Day on Thursday.

The burrito chain claimed in a statement it is the first U.S. restaurant to hold a cryptocurrency giveaway. Chipotle is also giving away $100,000 worth of free burritos.

For a chance to win, you have to play an interactive game called “Burritos or Bitcoin,” which was created by Stefan Thomas, the founder and CEO of Coil, as a play on his experience losing his login on a hard drive that stored $387 million in bitcoin.

The game sends players on a “chiptocurrency” rescue mission to crack the code on a digital wallet. Players get 10 tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in bitcoin. If unsuccessful, players still may win a special offer from Chipotle.

The contest closes at 6 p.m., so make sure to play before the deadline. As for prizes, 10,000 people will win one free burrito; 50 people will win $500 in bitcoin; and three people will win $25,000 in bitcoin.

Chipotle has over 2,600 locations, including 76 restaurants in New Jersey.

Bitcoin is currently the largest cryptocurrency and the first to be widely adopted, according to Coinbase. Its current market capitalization (total value) is over $1 trillion, according to real-time data tracked by CoinMarketCap. To invest, you don’t have to buy one entire bitcoin, you can buy just a fraction. One bitcoin is currently worth over $58,000.

If you have never invested in cryptocurrency or bitcoin but want to, you can start by signing up on a platform that allows you to purchase and exchange cryptocurrency.

Here are some options to get started:

Overstock and Tesla are among the companies who accept bitcoin as a form of payment. Overstock became the first major retailer to accept bitcoin, according to a report by CoinDesk. The online retailer partnered with Coinbase to enable bitcoin as a form of payment. For more information, check out Overstock’s help page here.

Learn more about bitcoin and cryptocurrency here.


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Nicolette Accardi can be reached at [email protected]. Follow her on Twitter: @N_Accardi. Find on Facebook. Have a tip? Tell us.